Vision Media Group International | News
21st April 2006 New premier shopping centre contract win
ScreenFX plc (AIM:SFX), the digital advertising and communications specialists, today announces that it has been awarded a six year exclusive contract with Drakes Circus to supply digital advertising solutions to its recently redeveloped premier shopping centre.
Drakes Circus, based in Plymouth, is owned by Morgan Stanley Real Estate Fund and Peninsular and Oriental Steam Navigation Company ("P%26O") are the development managers. The centre, which offers 51,950 sq m of retail space over two levels, will be opened in September 2006, and will have a gross development value on completion of £200 million.
Drakes Circus will provide the first fully covered shopping centre in Plymouth, with eight major stores and over 48 shops, cafes and restaurants and 1,270 parking spaces. Marks and Spencer is the anchor tenant and the scheme will bring approximately 2,000 new jobs to Plymouth.
Under this agreement, ScreenFX will supply ten 63 inch plasma digital advertising screens and five bespoke info pods throughout the shopping centre. The new initiative will enable Drakes Circus to further enhance its customer service by delivering influential advertising campaigns, together with news and centre information, to its customers.
Graham Corser, Senior Development Surveyor, of Drakes Circus said:
"ScreenFX is very much at the forefront of digital advertising and we are looking forward to working closely with them to rollout the screens in Drake Circus. We were particularly impressed with the technology and services offered by ScreenFX and we are delighted to include digital advertising in our superb new malls at Drake Circus. ScreenFX will further enhance our brand as the leading shopping centre in the South West".
Commenting on the contract, Dave Clark, Chief Executive, said:
"We are delighted that our network will be included in yet another premium shopping centre. This major contract win, our first in the South West region, further highlights the strong progress we are making towards ScreenFX's objective of becoming the leading digital screen network in major shopping malls throughout the UK. The installations at Drakes Circus will take our annualised audience towards 360 million shoppers and ScreenFX's network now covers 20 major shopping centres across the UK. With our critical mass figures growing, we are confident that we can deliver sustainable long-term revenue growth for our shareholders"
For further information:
| ScreenFX plc | |
| David Clark, Chief Executive | Tel: +44 (0) 161 428 5544 |
| info@screenfx.com |
Media enquiries:
| Abchurch | |
| Henry Harrison-Topham / Katherine Murphy | Tel: +44 (0) 20 7398 7700 |
| Katherine.murphy@abchurch-group.com | www.abchurch-group.com |